About us

We absolutely adore dogs! There is something so pure and genuine about about their unwavering love and companionship. From the wagging of their tails to the soft nuzzles and wet kisses, they bring immense joy to our lives.

We are passionate about creating a clothing brand that aims to make dogs look stylish whilst also giving them the best comfort whilst wearing our brand. Dogs are not just pets, but beloved members of our families, and they deserve to be comfortable and happy. With our clothing brand, we want to provide high-quality, stylish and functional products that enhance their well-being.

One of the driving forces behind our brand is our deep-rooted desire to make a positive impact on the lives of dogs in need. Every dog deserves a chance at a happy and healthy life, regardless of their circumstances. In our mission statement, one of the biggest goals for us is to donate to dog charities meaning both us and you can contribute to crucial initiatives such as rescuing abandoned and abused dogs, provide medical care and rehabilitation, and finding them forever loving homes. Together, we can make their wagging tails and joyful hearts a reality for all dogs in need.